Welcome to the Olivia’s Desk Blog — your go-to library for SEO blog writing tips that actually make a difference. Whether you’re trying to outrank a competitor, clarify your brand’s voice, or finally get that blog traffic to do something, you’ll find practical strategies here rooted in connection, clarity, and conversion.Inside, I break down the content strategies I use for my own brand and clients — from blog planning, voice & messaging to traffic wins. So grab your favorite pen or open that messy Google Doc, and let’s turn your content into consistent visibility.
Building an email list is one of the most valuable marketing strategies you can use. A strong email list for marketing allows you to connect directly with your audience, promote products, and build lasting relationships. But how do you encourage readers to sign up? The answer: great lead magnets!
A well-written blog post isn’t just about sharing information—it’s about guiding your readers toward action. Whether that’s signing up for a newsletter, downloading a resource, or making a purchase, the goal is to drive conversions. But how do you craft blog posts that not only attract readers but also encourage them to take the next step?
Social sharing matters when talking about engagement. It also helps you gain visibility and credibility. By utilizing social platforms for sharing, you can expand your reach and drive organic traffic.
User-generated content (UGC) is content created by real users rather than brands. This content is often shared on platforms like Instagram, Facebook, and TikTok, giving brands authentic engagement and credibility.
Why is UGC important? It builds trust, fosters community, and provides fresh, relatable content that resonates with audiences. With more brands incorporating user-generated content on Instagram, it’s a powerful strategy you shouldn’t ignore.
Every business and customer alike faces challenges. These challenges, known as pain points, represent the obstacles preventing them from reaching their goals. In B2C (business to client) structured companies, the business aims to provide the client with solutions. As a copywriter, identifying and addressing these pain points can help create persuasive and impactful content that resonates with your audience.
Curiosity is a writing tool that keeps readers engaged. It encourages them to keep scrolling and makes your content memorable. Whether you’re writing an educational blog, a personal story, or a marketing piece, knowing how to build curiosity in blog content is an important tool.
Want to build a blog that works as hard as you do? In this section, you’ll find practical SEO blog writing tips designed for long-term growth — from planning strategic topics to turning readers into loyal customers. Get ready to level up your visibility one post at a time.
If you’re looking to improve your blog’s visibility and performance, a comprehensive SEO audit is essential. Conducting an SEO audit can help you identify areas where your blog can be optimized, increasing your chances of ranking higher in search engine results.
In today’s digital landscape, where millions of blogs are published every day (with a big number from me with my 50 blogs in 14 days challenge), standing out from the crowd is more important than ever. One powerful yet often overlooked tool to enhance your blog’s visibility is schema markup. Schema markup is a code that helps search engines understand your content better, making it easier for them to display
If you’re new to copywriting or looking to improve your content’s performance, understanding SEO copywriting is essential. SEO (Search Engine Optimization) copywriting focuses on creating content that’s both valuable to your audience and optimized for search engines. The goal is to increase visibility on search engines like Google while providing informative and engaging content.
When it comes to blogging, many people focus on the written content, but there’s another crucial aspect that shouldn’t be overlooked: images. Blog images are not just a way to make your posts more visually appealing—they can also play a significant role in improving your SEO ranking. Optimizing blog images for SEO helps search engines understand the context of your visuals and how they relate to your content. This leads
The Skyscraper Technique is one of the most effective ways to improve your SEO strategy and dominate search engine rankings. In understanding the Skyscraper concept, you can create content that outperforms your competition. In this guide, we’ll break down the Skyscraper Technique SEO strategy step-by-step. You’ll get actionable tips to help you get the best results.
Hey! How ya doing? I hear you only get one chance at a first impression, so I want to make this one good. Let’s talk introductions! Your blog’s introduction is the first impression your readers (and search engines) get. A well-crafted intro keeps readers engaged while helping your content rank higher. But what does it mean to have an SEO-friendly introduction, and how can you optimize yours for both search
Traffic is more than just a number — it’s your audience finding you. Here, we share simple, proven ways to boost organic traffic without feeling like you’re shouting into the void. Whether you’re brand-new or scaling up, these tips will help you stay visible.
With such a vast opportunity for niche content, users expect to be spoken to directly when it comes to their needs and interests. Website content personalization is the process of tailoring content based on a user’s preferences, behavior, and demographics. Instead of providing a one-size-fits-all approach, personalized content makes readers feel seen, understood, and valued.
Understanding your audience is the key to creating effective guide blog content. It’s like code-switching in the corporate world to effectively communicate. But how do you define who you’re writing for? That’s where user personas come in.
With such thick competition in today’s world of content creation, authenticity is key. There’s no better way to convey genuine value than by showcasing vulnerable customer testimonials. They’re the real, human stories that can make your brand feel more approachable, trustworthy, and connected to the people who use it. Here are five ways to use vulnerable customer testimonials to boost your brand’s credibility and foster deeper connections with your audience.
In today’s digital world, creating copy that truly resonates with readers isn’t just about selling products or services—it’s about forging emotional connections that inspire action. By leveraging the power of storytelling, we can craft messages that not only capture attention but also touch hearts and minds
The way you communicate is one of the most powerful tools that you could ever have. This can be intimidating, but when done effectively can transform your relationship with your audience!
Hey! As a Creative Writing Specialist, I LOVE so many different mediums like poetry, short stories, informative articles/blogs, and so many more. At times, this diverse interest has made it hard to feel like I belong to a specific category. If you have the same problem, here are five introspective steps I took (with helpful advice thrown in) to help me find my niche as a writer.
Your words are your brand’s handshake. This section focuses on helping you shape a consistent, memorable voice that resonates with your audience. Explore how storytelling, tone, and clarity can make every piece of content feel like a personal connection.
Proof that strategy pays off. Browse real-world examples of how intentional blog writing, SEO, and messaging improvements helped brands grow their traffic, authority, and sales. Get inspired and see what’s possible when words meet strategy.
Blogging is a rewarding endeavor, but did you know you can also turn your blog into a source of income? With affiliate marketing, you can earn money by promoting products and services through special affiliate links. These links allow you to earn a commission every time someone makes a purchase using your unique link. If you’re wondering how to get started, you’re in the right place. In this post, we’ll
With a strong content plan, topic clusters, and search intent driven content, our guide tells you step-by-step how to optimize your blog.
When it comes to building trust with potential clients, case studies are one of the most effective tools in your marketing arsenal. However, not all case studies are created equal. A well-written case study doesn’t just tell a success story; it shows real, measurable results that resonate with your audience. In other words, to truly convert leads, you need to focus on the results.
Olivia’s Desk offers SEO blog writing, keyword strategy, and content optimization tailored to your brand’s voice. If you’re ready to grow your visibility without adding more to your plate, let’s work together.
You’ll receive:
✅ A personalized blog audit (with clarity, SEO, and competitor notes)
✅ Two custom blog post drafts, written just for your brand