Welcome to the Olivia’s Desk Blog — your go-to library for SEO blog writing tips that actually make a difference. Whether you’re trying to outrank a competitor, clarify your brand’s voice, or finally get that blog traffic to do something, you’ll find practical strategies here rooted in connection, clarity, and conversion.Inside, I break down the content strategies I use for my own brand and clients — from blog planning, voice & messaging to traffic wins. So grab your favorite pen or open that messy Google Doc, and let’s turn your content into consistent visibility.
Building an email list is one of the most valuable marketing strategies you can use. A strong email list for marketing allows you to connect directly with your audience, promote products, and build lasting relationships. But how do you encourage readers to sign up? The answer: great lead magnets!
A well-written blog post isn’t just about sharing information—it’s about guiding your readers toward action. Whether that’s signing up for a newsletter, downloading a resource, or making a purchase, the goal is to drive conversions. But how do you craft blog posts that not only attract readers but also encourage them to take the next step?
Social sharing matters when talking about engagement. It also helps you gain visibility and credibility. By utilizing social platforms for sharing, you can expand your reach and drive organic traffic.
User-generated content (UGC) is content created by real users rather than brands. This content is often shared on platforms like Instagram, Facebook, and TikTok, giving brands authentic engagement and credibility.
Why is UGC important? It builds trust, fosters community, and provides fresh, relatable content that resonates with audiences. With more brands incorporating user-generated content on Instagram, it’s a powerful strategy you shouldn’t ignore.
Every business and customer alike faces challenges. These challenges, known as pain points, represent the obstacles preventing them from reaching their goals. In B2C (business to client) structured companies, the business aims to provide the client with solutions. As a copywriter, identifying and addressing these pain points can help create persuasive and impactful content that resonates with your audience.
Curiosity is a writing tool that keeps readers engaged. It encourages them to keep scrolling and makes your content memorable. Whether you’re writing an educational blog, a personal story, or a marketing piece, knowing how to build curiosity in blog content is an important tool.
Want to build a blog that works as hard as you do? In this section, you’ll find practical SEO blog writing tips designed for long-term growth — from planning strategic topics to turning readers into loyal customers. Get ready to level up your visibility one post at a time.
When it comes to building a strong online presence, crafting an effective SEO content strategy is essential. From keyword research to content creation and optimization, a well-planned strategy ensures your website ranks higher in search engines and attracts the right audience. In this guide, we’ll explore practical tips to help you master SEO content marketing and create content that performs.
An SEO content strategy is a roadmap for creating, optimizing, and distributing content that aligns with search engine algorithms and user needs. But what truly is SEO content strategy at its core? It’s the art of using SEO content optimization techniques to ensure your content is discoverable and engaging. Think of it as practical reasoning for your content—a way to meet your audience where they are and guide them to
Internal linking is an effective SEO strategy that can transform your website’s performance. When done correctly, internal linking improves user experience, helps search engines understand your site’s structure, and increases your rankings. If you checked yes for wanting all those things, keep reading!
A very powerful yet often underused tool in blogging best practices is the snippet. Snippets are concise extracts of information from content. They can drastically improve your website’s visibility and user experience. Snippets can help you optimize blogs effectively are a trend worth embracing.
Creating compelling blog content is both an art and a science. While creativity plays a significant role, data-driven insights can make the difference between writing content that resonates and writing content that falls flat. One of the most powerful tools for navigating this process is Google Analytics. By analyzing your top-performing pages, you can uncover trends, topics, and formats that resonate most with your audience, ensuring your blog strategy is
Creating an SEO-friendly blog is more than just sprinkling a few keywords throughout your content. It’s about crafting a well-organized, high-quality post that not only attracts readers but also appeals to search engine algorithms. If you want your blog to rank high on search engine results pages (SERPs), structuring your content effectively is key. In this guide, we’ll break down how to structure SEO-friendly blog content step-by-step.
Traffic is more than just a number — it’s your audience finding you. Here, we share simple, proven ways to boost organic traffic without feeling like you’re shouting into the void. Whether you’re brand-new or scaling up, these tips will help you stay visible.
Your words are your brand’s handshake. This section focuses on helping you shape a consistent, memorable voice that resonates with your audience. Explore how storytelling, tone, and clarity can make every piece of content feel like a personal connection.
Proof that strategy pays off. Browse real-world examples of how intentional blog writing, SEO, and messaging improvements helped brands grow their traffic, authority, and sales. Get inspired and see what’s possible when words meet strategy.
Olivia’s Desk offers SEO blog writing, keyword strategy, and content optimization tailored to your brand’s voice. If you’re ready to grow your visibility without adding more to your plate, let’s work together.
You’ll receive:
✅ A personalized blog audit (with clarity, SEO, and competitor notes)
✅ Two custom blog post drafts, written just for your brand