Welcome to the Olivia’s Desk Blog — your go-to library for SEO blog writing tips that actually make a difference. Whether you’re trying to outrank a competitor, clarify your brand’s voice, or finally get that blog traffic to do something, you’ll find practical strategies here rooted in connection, clarity, and conversion.Inside, I break down the content strategies I use for my own brand and clients — from blog planning, voice & messaging to traffic wins. So grab your favorite pen or open that messy Google Doc, and let’s turn your content into consistent visibility.
Amidst growing popularity in social media, video content has become an integral part of marketing and audience growth. While blogs alone are ways to inform, entertain, or persuade users, you can diversify your delivery through video content! I’m gonna tell you why it’s important and how to start!
Evergreen content is content that remains useful for an extended period of time. It’s a strategy to create information that will never lose its worth. Despite industry trends and changing interests, evergreen content remains valuable to your audience. Staying relevant amongst the competition is great for your brand’s online presence!
Staying ahead in any industry requires understanding and communicating trends effectively. Whether you’re in tech, fashion, music, or any other field, writing about industry trends can position you as an authority and attract a larger audience. But how do you craft content that is engaging, insightful, and professional? Let’s explore five innovative ways to write about industry trends that will captivate your audience and boost your credibility.
According to Samba Recovery, the attention span for the average person is 8.25 seconds. As readers’ attention spans inevitably get shorter, it’s vital to find ways to make your writing stand out. One of the most effective tools to achieve this is data visualization—specifically through charts and infographics. By integrating data visualization into your copywriting, you can transform information into engaging and digestible content that captivates your readers.
Sometimes, coming up with blog ideas feels like trying to decide what to watch on Netflix when you’ve watched your whole list. After about an hour of trying to find something, you eventually give up and go to bed. The good thing about blogs is that inspiration is already out there, ready for you. How? With competitor research! Analyzing your competitors’ blogs may make you feel like Liam Neeson, but
Professional copywriting often aims to create a balance between informative and engaging. But sprinkling in a bit of humor in your writing can elevate your copy from simply engaging to memorable. When done right, humor can disarm your audience, build trust, and make your message stick. However, the key to successful humor isn’t just cracking jokes—it’s about using humor with relatability.
Want to build a blog that works as hard as you do? In this section, you’ll find practical SEO blog writing tips designed for long-term growth — from planning strategic topics to turning readers into loyal customers. Get ready to level up your visibility one post at a time.
When it comes to building a strong online presence, crafting an effective SEO content strategy is essential. From keyword research to content creation and optimization, a well-planned strategy ensures your website ranks higher in search engines and attracts the right audience. In this guide, we’ll explore practical tips to help you master SEO content marketing and create content that performs.
An SEO content strategy is a roadmap for creating, optimizing, and distributing content that aligns with search engine algorithms and user needs. But what truly is SEO content strategy at its core? It’s the art of using SEO content optimization techniques to ensure your content is discoverable and engaging. Think of it as practical reasoning for your content—a way to meet your audience where they are and guide them to
Internal linking is an effective SEO strategy that can transform your website’s performance. When done correctly, internal linking improves user experience, helps search engines understand your site’s structure, and increases your rankings. If you checked yes for wanting all those things, keep reading!
A very powerful yet often underused tool in blogging best practices is the snippet. Snippets are concise extracts of information from content. They can drastically improve your website’s visibility and user experience. Snippets can help you optimize blogs effectively are a trend worth embracing.
Creating compelling blog content is both an art and a science. While creativity plays a significant role, data-driven insights can make the difference between writing content that resonates and writing content that falls flat. One of the most powerful tools for navigating this process is Google Analytics. By analyzing your top-performing pages, you can uncover trends, topics, and formats that resonate most with your audience, ensuring your blog strategy is
Creating an SEO-friendly blog is more than just sprinkling a few keywords throughout your content. It’s about crafting a well-organized, high-quality post that not only attracts readers but also appeals to search engine algorithms. If you want your blog to rank high on search engine results pages (SERPs), structuring your content effectively is key. In this guide, we’ll break down how to structure SEO-friendly blog content step-by-step.
Traffic is more than just a number — it’s your audience finding you. Here, we share simple, proven ways to boost organic traffic without feeling like you’re shouting into the void. Whether you’re brand-new or scaling up, these tips will help you stay visible.
Your words are your brand’s handshake. This section focuses on helping you shape a consistent, memorable voice that resonates with your audience. Explore how storytelling, tone, and clarity can make every piece of content feel like a personal connection.
Proof that strategy pays off. Browse real-world examples of how intentional blog writing, SEO, and messaging improvements helped brands grow their traffic, authority, and sales. Get inspired and see what’s possible when words meet strategy.
Olivia’s Desk offers SEO blog writing, keyword strategy, and content optimization tailored to your brand’s voice. If you’re ready to grow your visibility without adding more to your plate, let’s work together.
You’ll receive:
✅ A personalized blog audit (with clarity, SEO, and competitor notes)
✅ Two custom blog post drafts, written just for your brand