Notes from Olivia's Desk

Top SEO Blog Writing Tips to Grow Your Brand Fast

Welcome to the Olivia’s Desk Blog — your go-to library for SEO blog writing tips that actually make a difference. Whether you’re trying to outrank a competitor, clarify your brand’s voice, or finally get that blog traffic to do something, you’ll find practical strategies here rooted in connection, clarity, and conversion.Inside, I break down the content strategies I use for my own brand and clients — from blog planning, voice & messaging to traffic wins. So grab your favorite pen or open that messy Google Doc, and let’s turn your content into consistent visibility.

Ready to build a strategy that brings results? Explore our SEO blog writing services.

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✏️ Blog Strategy
Olivia Faulkner

The Hidden Secret of Scarcity: Boost Powerful Engagement

Scarcity is a concept that’s been around for centuries, and yet, it still holds immense power when it comes to marketing and consumer behavior. The term itself—scarcity—often makes us think of limited resources or items we can’t easily obtain. But scarcity can also be a secret weapon to boost engagement and drive action. Let’s talk about the psychology of scarcity, why it works, and how to effectively use this strategy

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Olivia Faulkner February 8, 2025
✏️ Blog Strategy
Olivia Faulkner

6 Psychologically Targeted Triggers For Conversions In Your Copy

Psychological triggers are the key to effective copy. The way you craft your message can tap into deeply held psychological behaviors, making your audience feel more connected to your brand and more likely to take action. From psychological projection to social proof, the following tactics are rooted in psychological theories.

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Olivia Faulkner February 8, 2025
✏️ Blog Strategy
Olivia Faulkner

How to Use FOMO to Boost Engagement in Your Blog

In the digital world, it’s easy for readers to get distracted. Between social media, online shopping, and endless websites, grabbing a reader’s attention can be a challenge. One effective way to increase engagement on your blog is by tapping into a psychological trigger known as FOMO, or Fear of Missing Out.

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Olivia Faulkner February 8, 2025
✏️ Blog Strategy
Olivia Faulkner

How to Easily Build Trust with Content Marketing

When people trust your brand, they’re more likely to engage with your content, share it with others, and make purchases. However, trust isn’t something you can build overnight. It requires a consistent effort to show your audience that you are knowledgeable, authentic, and reliable. Let’s dissect how to create trust online with content marketing and how you can foster a genuine relationship with your audience.

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Olivia Faulkner February 8, 2025
✏️ Blog Strategy
Olivia Faulkner

How to Write for Each Buyer Stage

Writing copy that speaks directly to your audience is key to driving conversions and sales. But how can you craft content that connects with potential customers at every stage of their decision-making process? The answer lies in understanding the buyer journey and how to write content for each of the buyer journey stages.

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Olivia Faulkner February 8, 2025
✏️ Blog Strategy
Olivia Faulkner

How to Build Brand Authority: 5-Step Guide

In a crowded industry, standing out isn’t just about having a great product or service—it’s about being recognized as a trusted leader. When you build brand authority, customers see you as an expert, which strengthens brand awareness and creates lasting relationships. But how do you establish yourself as a go-to source in your industry? This guide will walk you through five essential steps to help you gain credibility, build brand

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Olivia Faulkner February 8, 2025

Master Your Blog Strategy

Want to build a blog that works as hard as you do? In this section, you’ll find practical SEO blog writing tips designed for long-term growth — from planning strategic topics to turning readers into loyal customers. Get ready to level up your visibility one post at a time.

📈 Traffic Tips
Olivia Faulkner

How to Perform a Comprehensive SEO Audit on Your Blog

If you’re looking to improve your blog’s visibility and performance, a comprehensive SEO audit is essential. Conducting an SEO audit can help you identify areas where your blog can be optimized, increasing your chances of ranking higher in search engine results.

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Olivia Faulkner February 8, 2025
📈 Traffic Tips
Olivia Faulkner

How to Boost Your Schema Markup to Improve Blog Visibilty

In today’s digital landscape, where millions of blogs are published every day (with a big number from me with my 50 blogs in 14 days challenge), standing out from the crowd is more important than ever. One powerful yet often overlooked tool to enhance your blog’s visibility is schema markup. Schema markup is a code that helps search engines understand your content better, making it easier for them to display

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Olivia Faulkner February 8, 2025
📈 Traffic Tips
Olivia Faulkner

Beginner’s Guide to SEO Copywriting: Resources and the How to

If you’re new to copywriting or looking to improve your content’s performance, understanding SEO copywriting is essential. SEO (Search Engine Optimization) copywriting focuses on creating content that’s both valuable to your audience and optimized for search engines. The goal is to increase visibility on search engines like Google while providing informative and engaging content.

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Olivia Faulkner February 8, 2025
📈 Traffic Tips
Olivia Faulkner

How to Cleverly Optimize Blog Images for SEO

When it comes to blogging, many people focus on the written content, but there’s another crucial aspect that shouldn’t be overlooked: images. Blog images are not just a way to make your posts more visually appealing—they can also play a significant role in improving your SEO ranking. Optimizing blog images for SEO helps search engines understand the context of your visuals and how they relate to your content. This leads

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Olivia Faulkner February 8, 2025
📈 Traffic Tips
Olivia Faulkner

How to Leverage the SEO Skyscraper Technique for Success

The Skyscraper Technique is one of the most effective ways to improve your SEO strategy and dominate search engine rankings. In understanding the Skyscraper concept, you can create content that outperforms your competition. In this guide, we’ll break down the Skyscraper Technique SEO strategy step-by-step. You’ll get actionable tips to help you get the best results.

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Olivia Faulkner February 8, 2025
📈 Traffic Tips
Olivia Faulkner

How to Write SEO-Friendly Blog Introductions

Hey! How ya doing? I hear you only get one chance at a first impression, so I want to make this one good. Let’s talk introductions! Your blog’s introduction is the first impression your readers (and search engines) get. A well-crafted intro keeps readers engaged while helping your content rank higher. But what does it mean to have an SEO-friendly introduction, and how can you optimize yours for both search

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Olivia Faulkner February 8, 2025

Boost Your Website Traffic

Traffic is more than just a number — it’s your audience finding you. Here, we share simple, proven ways to boost organic traffic without feeling like you’re shouting into the void. Whether you’re brand-new or scaling up, these tips will help you stay visible.

Want more eyes on your site? Get a free SEO blog draft tailored to your audience.

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🧠 Brand Voice & Messaging
Olivia Faulkner

Content Personalization: The Ways and the How for Blog Content

With such a vast opportunity for niche content, users expect to be spoken to directly when it comes to their needs and interests. Website content personalization is the process of tailoring content based on a user’s preferences, behavior, and demographics. Instead of providing a one-size-fits-all approach, personalized content makes readers feel seen, understood, and valued.

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Olivia Faulkner February 8, 2025
🧠 Brand Voice & Messaging
Olivia Faulkner

5 Magic Ways To Use Vulnerable Customer Testimonials

With such thick competition in today’s world of content creation, authenticity is key. There’s no better way to convey genuine value than by showcasing vulnerable customer testimonials. They’re the real, human stories that can make your brand feel more approachable, trustworthy, and connected to the people who use it. Here are five ways to use vulnerable customer testimonials to boost your brand’s credibility and foster deeper connections with your audience.

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Olivia Faulkner February 8, 2025
🧠 Brand Voice & Messaging
Olivia Faulkner

The Art of Emotional Copywriting through Storytelling

In today’s digital world, creating copy that truly resonates with readers isn’t just about selling products or services—it’s about forging emotional connections that inspire action. By leveraging the power of storytelling, we can craft messages that not only capture attention but also touch hearts and minds

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Olivia Faulkner February 7, 2025
🧠 Brand Voice & Messaging
Olivia Faulkner

Understanding Your Brand Voice

The way you communicate is one of the most powerful tools that you could ever have. This can be intimidating, but when done effectively can transform your relationship with your audience!

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Olivia Faulkner February 7, 2025
🧠 Brand Voice & Messaging
Olivia Faulkner

5 Introspective Steps to Define Your Writing Style

Hey! As a Creative Writing Specialist, I LOVE so many different mediums like poetry, short stories, informative articles/blogs, and so many more. At times, this diverse interest has made it hard to feel like I belong to a specific category. If you have the same problem, here are five introspective steps I took (with helpful advice thrown in) to help me find my niche as a writer.

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Olivia Faulkner February 7, 2025

Strengthen Your Brand Voice

Your words are your brand’s handshake. This section focuses on helping you shape a consistent, memorable voice that resonates with your audience. Explore how storytelling, tone, and clarity can make every piece of content feel like a personal connection.

Not sure how to sound like you and sell? Let’s clarify your message.

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Real Results, Real Growth

Proof that strategy pays off. Browse real-world examples of how intentional blog writing, SEO, and messaging improvements helped brands grow their traffic, authority, and sales. Get inspired and see what’s possible when words meet strategy.

🎁 Case Studies & Results
Olivia Faulkner

How to Promote Affiliate Links: Turn Blogs Into Revenue

Blogging is a rewarding endeavor, but did you know you can also turn your blog into a source of income? With affiliate marketing, you can earn money by promoting products and services through special affiliate links. These links allow you to earn a commission every time someone makes a purchase using your unique link. If you’re wondering how to get started, you’re in the right place. In this post, we’ll

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Olivia Faulkner February 8, 2025
🎁 Case Studies & Results
Olivia Faulkner

How To Write Case Studies That Convert: Emphasize Better Results

When it comes to building trust with potential clients, case studies are one of the most effective tools in your marketing arsenal. However, not all case studies are created equal. A well-written case study doesn’t just tell a success story; it shows real, measurable results that resonate with your audience. In other words, to truly convert leads, you need to focus on the results.

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Olivia Faulkner February 8, 2025

Curious what kind of growth is possible? Book a call and let’s talk results.

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Need help putting these ideas into action?

Olivia’s Desk offers SEO blog writing, keyword strategy, and content optimization tailored to your brand’s voice. If you’re ready to grow your visibility without adding more to your plate, let’s work together.

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✅ A personalized blog audit (with clarity, SEO, and competitor notes)
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