The Skyscraper Technique is one of the most effective ways to improve your SEO strategy and dominate search engine rankings. In understanding the Skyscraper concept, you can create content that outperforms your competition. In this guide, we’ll break down the Skyscraper Technique SEO strategy step-by-step. You’ll get actionable tips to help you get the best results.
What Is the Skyscraper Technique?
The Skyscraper Technique is an SEO content strategy created by Brian Dean of Backlinko. It involves three main steps:
- Finding high-performing content in your niche.
- Creating something even better—more detailed, more engaging, and more up-to-date.
- Reaching out to websites that link to the original content and asking them to link to your improved version instead.
This approach works because it leverages an already existing demand for a topic. Fine tuning your content to be better makes it more attractive for backlinks and higher rankings.
Why the Skyscraper Technique Works for SEO
The Skyscraper Technique SEO strategy is effective because it follows key SEO principles. It targets proven topics that are already successful. Because websites are more likely to provide linkes to the best available resources, backlinks are encouraged. Your content will improve search rankings because Google favors high-quality, well-researched materials. By applying this technique, you position your content as the ultimate resource in your industry.
Step-by-Step Guide to Using the Skyscraper Technique
Step 1: Find High-Performing Content
To start, you need to identify content that already ranks well in your niche. Here’s how:
- Use Google Search – Search for keywords in your industry and see what ranks in the top 10.
- Check BuzzSumo – This tool helps find content with high engagement and shares.
- Analyze Backlinks – Use Ahrefs or SEMrush to find content with many backlinks.
Look for articles with high traffic, strong backlinks, and social shares—these are prime targets for the Skyscraper Technique.
Step 2: Create a Better Version
Once you’ve identified popular content, your goal is to improve it. Here’s how:
- Make It More Comprehensive – Add more details, research, and updated information.
- Enhance Readability – Use clear formatting, headings, and bullet points.
- Incorporate Visuals – Infographics, videos, and images improve engagement.
- Optimize for SEO – Use Skyscraper Technique SEO best practices, including proper keyword usage, meta descriptions, and internal linking.
The goal is to create the best possible version of the existing content so that people prefer linking to your article instead.
Step 3: Reach Out for Backlinks
Now that you have top-tier content, it’s time to promote it. Use these strategies:
- Find Sites Linking to the Original Content – Use Ahrefs or Moz to see who is linking to the lower-quality versions.
- Contact Website Owners – Send a friendly email letting them know you’ve created a better, updated resource.
- Promote on Social Media – Share your content across LinkedIn, Twitter, and industry groups.
- Engage with Influencers – Ask influencers in your niche to share your content.
Since your content is now more valuable, many websites will be willing to replace old links with yours.
Best Practices for the Skyscraper Technique SEO Strategy
To maximize the success of your Skyscraper Technique SEO, follow these best practices:
1. Choose Evergreen Topics
Pick topics that remain relevant over time. This ensures long-term traffic and backlink potential.
2. Update Regularly
SEO rankings change, so keep your content fresh by updating it every 6-12 months.
3. Focus on User Experience
Make your content engaging, easy to read, and visually appealing.
4. Use Data and Research
Support your claims with statistics and expert opinions to increase credibility.
5. Track Performance
Monitor rankings, traffic, and backlinks using Google Analytics and SEO tools.
FAQs About the Skyscraper Technique
What is the Skyscraper Technique in SEO?
The Skyscraper Technique is a content strategy where you find high-ranking content, improve upon it, and promote it to earn backlinks and higher rankings.
How long does the Skyscraper Technique take to work?
It varies, but you may see results in a few weeks to a few months, depending on how well you execute the strategy.
Does the Skyscraper Technique work for all industries?
Yes, but it’s especially effective in industries with informational content, such as marketing, finance, and technology.
How often should I update Skyscraper content?
At least once a year, but more frequently if the topic evolves quickly.
What’s the biggest mistake when using the Skyscraper Technique?
Not promoting the content effectively. Without outreach, even the best content won’t earn backlinks.
Final Thoughts
The Skyscraper Technique SEO strategy is one of the best ways to boost your content. You can improve your visibility, attract backlinks, and rank higher on search engines. By improving existing high-performing content and effectively promoting your version, you can gain more traffic and establish your website as an authority in your niche. Now that you know how the Skyscraper concept works, it’s time to put it into action. Find a high-ranking article, make it better, and start your outreach!